Using unique content to wrap your backlinks in is one of the most effective ways to develop a direct and relevant backlinking strategy. Surrounding your text link in keyword rich articles and blog posts will assist you in your backlinking campaign.
Once you begin to create content for your website it is important that you find a delicate balance between appealing to your readers and search engines. When you appeal to your readers, writing relevant and even catchy content is important. However, when you’re writing for search engines, keyword optimized content is crucial.
So how to you find out which keywords will work best for your article? In short, this entails developing an effective keyword list.
How to Choose the Proper Keywords
Choosing the right keywords for your content is not as simple as brainstorming words off the top of your head. Instead, you must take into consideration factors such as keyword competition and search volume to ensure that they keyword you’re going after is viable.
Let’s say for example you were developing a keyword list for a luxury yacht website. The ideal buyer in search of a luxury yacht would no doubt type in keywords such as: “yacht” or “luxury yacht.” However, if you were to write an article focusing on these keywords, your ability to rank for them would be far too competitive given how general these keywords are.
Fortunately, you can still, overtime, rank for these keywords by first going after what is known as “long tail” keywords. Long tail keywords are keywords related to your main keyword, but typically consist of 3 or more words.
You can narrow down your keyword selection and build a longer list by focusing on longer-tail versions of your main keyword “luxury yacht.” For example, tackling on additional words such as “buy,” “best,” and “used,” or even adding on brand names, model numbers, specific cities, states, and zip codes is a great way to generate additional keywords for a more targeted list of keywords.
What to Do With Your List
Once you have a large enough list in hand, you now need to do what is known as a “refining” process. To do this, using popular keyword tools such as the Google Adwords Keyword Tool, WordTracker, or even Keyword Discovery can help you narrow your list down to those keywords which prove to have the most potential in terms of search volume.
Keywords that prove to have too few searches, or will rank poorly should be removed from your list.
After eliminating all unusable keywords, you can then prioritize your remaining keywords in those that show the most promise and for which you can easily rank. What you’ll end up with is a new keyword list to help you create a new targeted SEO campaign.
Tags: keywords, longtail keywords, search engines, seo