When it comes to search engine optimization, on-page SEO is not enough. In fact, this is where many webmasters stop, while neglecting to work on other off-page factors to help build links and notoriety to their domain.

Unfortunately, off-page SEO is not a fun job for many webmasters who would rather sit back and make money. However, it is what many SEO firms and consultants would call “a necessary evil.”

Off-page optimization requires you to gain backlinks to your website – and tons of them. Without backlinks, your website is just another domain in the grand scheme of the World Wide Web. However, with backlinks, you are essentially telling search engines that your content is important and therefore should be displayed more prominently than other websites.

The question then becomes: “How do I gain more backlinks?” While gaining backlinks is not the easiest task and will involve work, there are ways that you can gain backlinks on your own from other relevant websites.

Backlinks Tip #1: Become a Guest Blogger

If you’re looking for great one-way backlinks (the type search engines like Google love), then participating in “guest blogging” for prominent blogs in your niche is a great way to attain them.

Blogs are a powerful tool, and “guest blogging,” is a powerful tool given the fact that you not only achieve a one-way link from a popular and prominent blog, but the reproduction of the article itself – and even the notoriety gain from your post is a great way to foster more potential links to your website.

Backlinks Tip #2: Article Marketing

Using article directories with authority is a great way to submit content relevant to your niche for mass distribution, while also obtaining a one-way backlink in the process. While many webmasters shy away from article marketing because they believe it takes quite a bit of effort (e.g. writing the article itself) to obtain just one backlink, it is important to note that article you submit to article directories has the potential to be picked up by other republishers or aggregators that will also republish your link(s) as well on their websites.
Backlinks Tip #3:

If you’re an avid member on forums, especially those related to your niche, obtaining a backlink to your website for your participation is a great way to obtain a one-way link. Typically, forum backlinks are obtained from the “signature” portion of your message. In this section, it is best that you keep your signature simple, yet include a link back your website (or web page) that uses your main keyword(s) as the anchor text.

Important Considerations

During your course of working on off-page SEO,  it is important to understand that this is a numbers game. In short, building backlinks consistently is key. If you commit yourself to building at least 20-30 backlinks daily, you’ll soon reap the rewards of your effort. However, if you find that you are building backlinks haphazardly, consider outsourcing your SEO campaign to a certified SEO consultant.