Your search engine rankings are crucial to your website’s success…but I’m sure as a webmaster you already knew that. Unfortunately, for the 65% of other webmasters not up to date on the importance of search engine optimization, but who rather lucked out with aged domains and content during the “dot com” boom, new tips and strategies in the realm of SEO have allowed budding websites to surpass these websites seemingly overnight.

Whether you’re operating an outdated website or you’re just getting started, there are a few basic SEO tips that you can implement in order to boost your website’s rankings:
Start Writing Fresh, Relevant, and Keyword Optimized Content

Your website’s content plays a vital role in your search engine ranking. But not just any ‘ole content! When optimizing your website, it is important that you have plenty of keyword optimized content on your website that provides your readers and search engines with what they’re looking for. Begin your article writing by doing your research beforehand. Compile a keyword list that not only includes your main keyword, but related keywords as well to steer search engines in the right direction when it comes time to appropriately index your content.
Keyword Optimized Domains Can Give You a Big Boost

Did you know that by simply including one or all of your keywords into your website’s address, you can give your website the boost it needs in search engine results? While many businesses go after choosing memorable or “catchy” domain names, including at least one of your keywords into your URL is a great way to help improve your rankings over time as you work on other off-page SEO factors.

Interlinking Still Works

Have you ever wanted to give your website and its inner pages a boost, but were unsure how to go about it? Did you know that by simply creating a links to other related content on your page as well as to your homepage, you can strengthen your domain as whole. Consider it an “internal link wheel” of sorts.

Don’t Overlook Title & Header Tags

One of the most overlooked on-page SEO factors that webmasters neglect is to optimize the title and header tags on their pages. Title tags tell a reader what your website is about. Additionally, they tell search engine spiders what to display when your page is indexed. Header tags, also referred to as H1, H2, H3, and even H4 tags are not only a great way to distinguish your content visually, but they contain great search engine food for spiders who look for keywords in key areas such as your header and title tags.

If you can master these four basic tips when performing basic SEO on your website, you can ensure that your website will continue to rise in rankings overtime.